"Pay more attention to consumers: exploring customer acquisition strategies ..."

Xiaoling Li et al. (2024)

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DOI: 10.1108/IMDS-01-2023-0059

access: closed

type: Journal Article

metadata version: 2024-05-04

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Xiaoling Li, Zongshu Wu, Qing Huang, Juanyi Liu:
Pay more attention to consumers: exploring customer acquisition strategies of large third-party sellers on e-B2C market. Ind. Manag. Data Syst. 124(4): 1558-1581 (2024)

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