"Determining business models in bottom-of-the-pyramid markets."

Sungbum Jun, Dongmyung Lee, Jinwoo Park (2013)

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DOI: 10.1108/IMDS-02-2013-0060

access: closed

type: Journal Article

metadata version: 2020-04-25

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Sungbum Jun, Dongmyung Lee, Jinwoo Park:
Determining business models in bottom-of-the-pyramid markets. Ind. Manag. Data Syst. 113(7): 1064-1082 (2013)

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