"Investigating community members' eWOM effects in Facebook fan page."

Li-Chun Hsu, Wen-Hai Chih, Dah-Kwei Liou (2016)

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DOI: 10.1108/IMDS-07-2015-0313

access: closed

type: Journal Article

metadata version: 2020-04-25

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Li-Chun Hsu, Wen-Hai Chih, Dah-Kwei Liou:
Investigating community members' eWOM effects in Facebook fan page. Ind. Manag. Data Syst. 116(5): 978-1004 (2016)

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