"Customer segmentation based on commitment and ICT use."

Irene Gil-Saura, María-Eugenia Ruiz-Molina (2009)

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DOI: 10.1108/02635570910930109

access: closed

type: Journal Article

metadata version: 2020-04-25

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Irene Gil-Saura, María-Eugenia Ruiz-Molina:
Customer segmentation based on commitment and ICT use. Ind. Manag. Data Syst. 109(2): 206-223 (2009)

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