"Content marketing in e-commerce platforms in the internet celebrity economy."

Ruibin Geng et al. (2020)

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DOI: 10.1108/IMDS-05-2019-0270

access: closed

type: Journal Article

metadata version: 2023-09-30

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  - https://dblp.org/rec/journals/imds/GengWCSY20
Ruibin Geng, Shichao Wang, Xi Chen, Danyang Song, Jie Yu:
Content marketing in e-commerce platforms in the internet celebrity economy. Ind. Manag. Data Syst. 120(3): 464-485 (2020)

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