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"Live-streaming shopping: the impacts of para-social interaction and local ..."
Jen-Ruei Fu, Chiung-Wen Hsu (2023)
- Jen-Ruei Fu
, Chiung-Wen Hsu
:
Live-streaming shopping: the impacts of para-social interaction and local presence on impulse buying through shopping value. Ind. Manag. Data Syst. 123(7): 1861-1886 (2023)
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