"Value-focused objectives for CRM system adoption."

Cristiane Drebes-Pedron et al. (2016)

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DOI: 10.1108/IMDS-01-2015-0018

access: closed

type: Journal Article

metadata version: 2021-04-09

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Cristiane Drebes-Pedron, Winnie Ng Picoto, Gurpreet Dhillon, Mário M. Caldeira:
Value-focused objectives for CRM system adoption. Ind. Manag. Data Syst. 116(3): 526-545 (2016)

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