"Reputational intelligence: innovating brand management through social ..."

Ana-María Casado-Molina et al. (2020)

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DOI: 10.1108/IMDS-03-2019-0145

access: closed

type: Journal Article

metadata version: 2025-01-19

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Ana-María Casado-Molina, Célia Maria Quitério Ramos, María-Mercedes Rojas-de-Gracia, José Ignacio Peláez Sánchez:
Reputational intelligence: innovating brand management through social media data. Ind. Manag. Data Syst. 120(1): 40-56 (2020)

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