"IPTV as a services distribution channel: The importance of interactivity ..."

Lorena Blasco-Arcas et al. (2011)

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DOI: 10.1108/02635571111182755

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type: Journal Article

metadata version: 2023-09-30

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Lorena Blasco-Arcas, José-Ignacio Aznar-Baranda, Blanca Hernández Ortega, José Ruíz-Mas:
IPTV as a services distribution channel: The importance of interactivity and personalization in the purchasing of news-on-demand packages. Ind. Manag. Data Syst. 111(9): 1381-1398 (2011)

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