"Explicating industrial brand equity: Integrating brand trust, brand ..."

Sharifah Faridah Syed Alwi et al. (2016)

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DOI: 10.1108/IMDS-09-2015-0364

access: closed

type: Journal Article

metadata version: 2020-06-21

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  - https://dblp.org/rec/journals/imds/AlwiNMLL16
Sharifah Faridah Syed Alwi, Bang Nguyen, T. C. Melewar, Yeat Hui Loh, Martin J. Liu:
Explicating industrial brand equity: Integrating brand trust, brand performance and industrial brand image. Ind. Manag. Data Syst. 116(5): 858-882 (2016)

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