"An empirical examination of location-based mobile advertising ..."

Liming Wang, Yanni Liu, Jicheng Wu (2017)

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DOI: 10.1504/IJWMC.2017.10004968

access: closed

type: Journal Article

metadata version: 2020-07-03

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Liming Wang, Yanni Liu, Jicheng Wu:
An empirical examination of location-based mobile advertising effectiveness from value perspective. Int. J. Wirel. Mob. Comput. 12(2): 198-206 (2017)

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