"Purchase intention and word of mouth in social apps."

Mayank Sharma, Pradeep Kumar, Bharat Bhasker (2015)

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DOI: 10.1504/IJWBC.2015.068541

access: closed

type: Journal Article

metadata version: 2020-10-26

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Mayank Sharma, Pradeep Kumar, Bharat Bhasker:
Purchase intention and word of mouth in social apps. Int. J. Web Based Communities 11(2): 188-209 (2015)

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