"Long live friendship? Relationships among friendship, trust and brand ..."

Yu-Chun Chung, Shu-Hsien Liao, Wen-Jung Chang (2018)

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DOI: 10.1504/IJWBC.2018.096244

access: closed

type: Journal Article

metadata version: 2020-09-29

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Yu-Chun Chung, Shu-Hsien Liao, Wen-Jung Chang:
Long live friendship? Relationships among friendship, trust and brand loyalty: a study of Starbucks. Int. J. Web Based Communities 14(4): 335-352 (2018)

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