"Brand engagement and identification in virtual brand community: the ..."

Nedra Bahri-Ammari, Raouf Ahmad Rather, Rahim Kallal (2021)

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DOI: 10.1504/IJWBC.2021.119470

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type: Journal Article

metadata version: 2024-10-06

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Nedra Bahri-Ammari, Raouf Ahmad Rather, Rahim Kallal:
Brand engagement and identification in virtual brand community: the moderating role of brand community subscription seniority. Int. J. Web Based Communities 17(4): 262-292 (2021)

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