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"Organising for reverse innovation in Western MNCs: the role of frugal ..."
Marco Zeschky, Bastian Widenmayer, Oliver Gassmann (2014)
- Marco Zeschky, Bastian Widenmayer, Oliver Gassmann:
Organising for reverse innovation in Western MNCs: the role of frugal product innovation capabilities. Int. J. Technol. Manag. 64(2/3/4): 255-275 (2014)
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