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"Technology marketing: a firm's core competence?"
Hugo Tschirky, Stefan M. Koruna, Eckhard Lichtenthaler (2004)
- Hugo Tschirky, Stefan M. Koruna, Eckhard Lichtenthaler:
Technology marketing: a firm's core competence? Int. J. Technol. Manag. 27(2/3): 115-122 (2004)
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