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"Technology marketing: a new core competence of technology-intensive ..."
Hugo Tschirky et al. (2000)
- Hugo Tschirky, Jean-Philippe Escher, Deniz Tokdemir, Christian Belz:
Technology marketing: a new core competence of technology-intensive enterprises. Int. J. Technol. Manag. 20(3/4): 459-474 (2000)
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