"A theoretical basis for a sponsored location program as a form of joint ..."

Yoshihiro Ito, Hideo Noda (2023)

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DOI: 10.1504/IJTM.2023.10052649

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type: Journal Article

metadata version: 2023-01-26

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Yoshihiro Ito, Hideo Noda:
A theoretical basis for a sponsored location program as a form of joint marketing: a mixed bundling model approach. Int. J. Technol. Manag. 91(1/2): 133-144 (2023)

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