"Antecedents of Consumer Acceptance of Mobile Television Advertising."

Yann Truong (2011)

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DOI: 10.4018/JTHI.2011070105

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type: Journal Article

metadata version: 2020-08-25

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Yann Truong:
Antecedents of Consumer Acceptance of Mobile Television Advertising. Int. J. Technol. Hum. Interact. 7(3): 70-83 (2011)

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