"An Assessment of Customer's Preferences and Improve Brand Awareness ..."

Agostino Marengo, Alessandro Pagano, Alessio Barbone (2013)

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DOI: 10.4018/JTD.2013010101

access: closed

type: Journal Article

metadata version: 2020-04-25

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Agostino Marengo, Alessandro Pagano, Alessio Barbone:
An Assessment of Customer's Preferences and Improve Brand Awareness Implementation of Social CRM in an Automotive Company. Int. J. Technol. Diffusion 4(1): 1-15 (2013)

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