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"The effect of e-WOM on country image and purchase intention: an empirical ..."

Zhehui Xiao et al. (2016)

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DOI: 10.1504/IJSTM.2016.077652

access: closed

type: Journal Article

metadata version: 2020-07-30

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  - https://dblp.org/rec/journals/ijstm/XiaoZLS16
Zhehui Xiao, Jinlong Zhang, Dekui Li, Bhubate Samutachak:
The effect of e-WOM on country image and purchase intention: an empirical study on Korean cosmetic products in China. Int. J. Serv. Technol. Manag. 22(1/2): 18-30 (2016)

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