"An examination of New Product Development strategy and brand equity ..."

Ming-Tien Tsai, MengKuan Lai, Ching-Liang Chen (2009)

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DOI: 10.1504/IJSTM.2009.024566

access: closed

type: Journal Article

metadata version: 2020-07-30

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  - https://dblp.org/rec/journals/ijstm/TsaiLC09
Ming-Tien Tsai, MengKuan Lai, Ching-Liang Chen:
An examination of New Product Development strategy and brand equity approaches for retailers. Int. J. Serv. Technol. Manag. 11(4): 355-373 (2009)

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