"Customer social norm attribute of services: why does it matter and how do ..."

Qinhai Ma, Ruping Liu, Zhengdan Liu (2009)

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DOI: 10.1504/IJSTM.2009.025233

access: closed

type: Journal Article

metadata version: 2020-07-30

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Qinhai Ma, Ruping Liu, Zhengdan Liu:
Customer social norm attribute of services: why does it matter and how do we deal with it? Int. J. Serv. Technol. Manag. 12(2): 175-191 (2009)

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