"The effects of market orientation on new service performance: the ..."

Colin C. Cheng, Dennis Krumwiede (2011)

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DOI: 10.1504/IJSTM.2011.041977

access: closed

type: Journal Article

metadata version: 2020-07-30

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Colin C. Cheng, Dennis Krumwiede:
The effects of market orientation on new service performance: the mediating role of innovation. Int. J. Serv. Technol. Manag. 16(1): 49-73 (2011)

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