"Designing Multichannel Value Propositions to Enhance Value-Cocreation ..."

Vittorio Cesarotti et al. (2014)

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DOI: 10.4018/IJSSMET.2014010102

access: closed

type: Journal Article

metadata version: 2020-07-09

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Vittorio Cesarotti, Alessio Giuiusa, Stephen K. Kwan, Vito Introna, Jim Spohrer:
Designing Multichannel Value Propositions to Enhance Value-Cocreation Phenomenon. Int. J. Serv. Sci. Manag. Eng. Technol. 5(1): 14-44 (2014)

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