"Integrating pre-purchase affect in product concept development."

Rosemary R. Seva, Martin G. Helander, Henry Been-Lirn Duh (2007)

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DOI: 10.1504/IJSPM.2007.016310

access: closed

type: Journal Article

metadata version: 2022-12-07

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Rosemary R. Seva, Martin G. Helander, Henry Been-Lirn Duh:
Integrating pre-purchase affect in product concept development. Int. J. Simul. Process. Model. 3(4): 195-203 (2007)

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