"Gamification in Retail: Enhancing Grocery Customer Experience with ..."

Alireza Zandi, Yoones A. Sekhavat (2024)

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DOI: 10.17083/IJSG.V11I2.721

access: open

type: Journal Article

metadata version: 2024-10-06

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Alireza Zandi, Yoones A. Sekhavat:
Gamification in Retail: Enhancing Grocery Customer Experience with Location-Based Strategies. Int. J. Serious Games 11(2): 43-63 (2024)

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