"In-Store Stimuli and Impulsive Buying Behaviour: Modeling Through ..."

Chandan Parsad et al. (2018)

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DOI: 10.4018/IJSDS.2018070105

access: closed

type: Journal Article

metadata version: 2020-10-26

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Chandan Parsad, Sanjeev Prashar, Sai Vijay Tata, Mukesh Kumar:
In-Store Stimuli and Impulsive Buying Behaviour: Modeling Through Regression Equation. Int. J. Strateg. Decis. Sci. 9(3): 95-112 (2018)

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