"Inequality aversion in cooperative advertising in supply chain: an ..."

Yue Li et al. (2022)

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DOI: 10.1080/00207543.2021.2004465

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type: Journal Article

metadata version: 2023-01-15

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Yue Li, Xiaobo Zhao, Jinxing Xie, Wanshan Zhu:
Inequality aversion in cooperative advertising in supply chain: an experimental study. Int. J. Prod. Res. 60(23): 7113-7135 (2022)

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