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"A self-congruence and impulse buying effect on user's shopping behaviour ..."
Shaifali Chauhan et al. (2021)
- Shaifali Chauhan, Richa Banerjee, Chinmay Chakraborty, Mohit Mittal, Atul Shiva, Vinayakumar Ravi:
A self-congruence and impulse buying effect on user's shopping behaviour over social networking sites: an empirical study. Int. J. Pervasive Comput. Commun. 17(4): 404-425 (2021)
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