"Consumer Sentiment in Tweets and Coupon Information-Sharing Behavior: An ..."

Chen-Ya Wang et al. (2017)

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DOI: 10.4018/IJOM.2017070101

access: closed

type: Journal Article

metadata version: 2020-10-26

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Chen-Ya Wang, Yi-Chun Lin, Hsia-Ching Chang, Seng-cho Timothy Chou:
Consumer Sentiment in Tweets and Coupon Information-Sharing Behavior: An Initial Exploration. Int. J. Online Mark. 7(3): 1-19 (2017)

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