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"From Communication to Conversation: How Tata DoCoMo Used Social Media as ..."

K. Sai Prasad, Sita Mishra (2014)

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DOI: 10.4018/IJOM.2014100104

access: closed

type: Journal Article

metadata version: 2020-09-17

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K. Sai Prasad, Sita Mishra:
From Communication to Conversation: How Tata DoCoMo Used Social Media as an Effective CRM Tool. Int. J. Online Mark. 4(4): 52-64 (2014)

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