"A Cross-Cultural Perspective on Motives and Patterns of Brand ..."

Castulus Kolo et al. (2018)

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DOI: 10.4018/IJOM.2018040102

access: closed

type: Journal Article

metadata version: 2025-01-19

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Castulus Kolo, Stefan Widenhorn, Anna-Lena Borgstedt, David Eicher:
A Cross-Cultural Perspective on Motives and Patterns of Brand Recommendation in Social Media. Int. J. Online Mark. 8(2): 27-44 (2018)

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