"Websites and Internet Marketing: Developing a Model for Measuring a ..."

Neha Jain, Vandana Ahuja, Yajulu Medury (2013)

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DOI: 10.4018/IJOM.2013010102

access: closed

type: Journal Article

metadata version: 2020-09-17

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Neha Jain, Vandana Ahuja, Yajulu Medury:
Websites and Internet Marketing: Developing a Model for Measuring a Website's Contribution to the Brand. Int. J. Online Mark. 3(1): 14-30 (2013)

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