"Ethics in Behavioural Targeting: Mapping Consumers Perceptions."

Sonam Chauhan, Shubhangini Rathore (2014)

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DOI: 10.4018/IJOM.2014040104

access: closed

type: Journal Article

metadata version: 2020-09-17

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Sonam Chauhan, Shubhangini Rathore:
Ethics in Behavioural Targeting: Mapping Consumers Perceptions. Int. J. Online Mark. 4(2): 45-61 (2014)

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