"Explaining Young Consumers' Online Purchase Behavior under Risky ..."

Zeki Atil Bulut et al. (2015)

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DOI: 10.4018/IJOM.2015070105

access: closed

type: Journal Article

metadata version: 2020-09-17

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  - https://dblp.org/rec/journals/ijom/BulutKUU15
Zeki Atil Bulut, Ali Naci Karabulut, Tugba Uçma Uysal, Ali Çaglar Uzun:
Explaining Young Consumers' Online Purchase Behavior under Risky Conditions: Perspectives from Mental Accounting. Int. J. Online Mark. 5(3): 65-80 (2015)

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