"Technology-Driven Online Marketing Performance Measurement: Lessons from ..."

David Bowie, Alexandros Paraskevas, Anastasia Mariussen (2014)

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DOI: 10.4018/IJOM.2014100101

access: closed

type: Journal Article

metadata version: 2020-09-17

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David Bowie, Alexandros Paraskevas, Anastasia Mariussen:
Technology-Driven Online Marketing Performance Measurement: Lessons from Affiliate Marketing. Int. J. Online Mark. 4(4): 1-16 (2014)

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