"Examining the potential effects of augmented reality on the retail ..."

Prashant Kumar Pandey, Praveen Kumar Pandey (2024)

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DOI: 10.1504/IJNVO.2024.143324

access: closed

type: Journal Article

metadata version: 2025-01-21

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Prashant Kumar Pandey, Praveen Kumar Pandey:
Examining the potential effects of augmented reality on the retail customer experience: a systematic literature analysis. Int. J. Netw. Virtual Organisations 31(3): 191-223 (2024)

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