"The effect of the electronic word of mouth on purchase intention via the ..."

Hani Al-Dmour et al. (2021)

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DOI: 10.1504/IJNVO.2021.114732

access: closed

type: Journal Article

metadata version: 2021-06-01

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Hani Al-Dmour, Ahmad A. Al-Oqaily, Rawan Al-Qaimari, Malak Al-Hassan:
The effect of the electronic word of mouth on purchase intention via the brand image as a mediating factor: an empirical study. Int. J. Netw. Virtual Organisations 24(2): 182-199 (2021)

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