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"When do online shoppers appreciate security enhancement efforts? Effects ..."
Jong-Eun Roselyn Lee et al. (2012)
- Jong-Eun Roselyn Lee, Shailendra Rao, Clifford Nass, Karin Forssell, Jae Min John:
When do online shoppers appreciate security enhancement efforts? Effects of financial risk and security level on evaluations of customer authentication. Int. J. Hum. Comput. Stud. 70(5): 364-376 (2012)
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