"The effectiveness of location-based advertising: when, where, and to whom."

Pinjia Zou et al. (2016)

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DOI: 10.1504/IJMC.2016.076289

access: closed

type: Journal Article

metadata version: 2020-03-13

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Pinjia Zou, Yanyan Xu, Zheng Fang, Wei Li:
The effectiveness of location-based advertising: when, where, and to whom. Int. J. Mob. Commun. 14(3): 273-290 (2016)

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