"An empirical investigation of mobile services' cross-category promotions."

Shuiqing Yang, Yaobin Lu, Sumeet Gupta (2013)

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DOI: 10.1504/IJMC.2013.057816

access: closed

type: Journal Article

metadata version: 2024-07-15

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Shuiqing Yang, Yaobin Lu, Sumeet Gupta:
An empirical investigation of mobile services' cross-category promotions. Int. J. Mob. Commun. 11(6): 580-596 (2013)

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