"Does brands experience matter for mobile communication devices - the roles ..."

Pi-Chuan Sun, Huei-Shan Lee, Yen-Ting Wu (2016)

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DOI: 10.1504/IJMC.2016.077332

access: closed

type: Journal Article

metadata version: 2020-03-13

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Pi-Chuan Sun, Huei-Shan Lee, Yen-Ting Wu:
Does brands experience matter for mobile communication devices - the roles of satisfaction and affective commitment. Int. J. Mob. Commun. 14(4): 371-386 (2016)

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