"Marketing theatrical films for the mobile platform: the roles of web ..."

Sang-Hyun Nam et al. (2021)

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DOI: 10.1504/IJMC.2021.116117

access: closed

type: Journal Article

metadata version: 2021-08-04

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  - https://dblp.org/rec/journals/ijmc/NamKCC21
Sang-Hyun Nam, Hun Kim, Byeng-Hee Chang, Sylvia M. Chan-Olmsted:
Marketing theatrical films for the mobile platform: the roles of web content/social media, brand extension, WOM, and windowing strategies. Int. J. Mob. Commun. 19(4): 413-438 (2021)

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