"Consumer acceptance of SMS advertising: a study of American and Turkish ..."

Brynn Moynihan, Sertan Kabadayi, Mark Kaiser (2010)

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DOI: 10.1504/IJMC.2010.033833

access: closed

type: Journal Article

metadata version: 2020-03-13

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Brynn Moynihan, Sertan Kabadayi, Mark Kaiser:
Consumer acceptance of SMS advertising: a study of American and Turkish consumers. Int. J. Mob. Commun. 8(4): 392-410 (2010)

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