"The effectiveness of targeted mobile advertising in selling mobile ..."

Marko Merisavo et al. (2006)

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DOI: 10.1504/IJMC.2006.008604

access: closed

type: Journal Article

metadata version: 2020-03-13

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Marko Merisavo, Jari Vesanen, Antti Arponen, Sami Kajalo, Mika Raulas:
The effectiveness of targeted mobile advertising in selling mobile services: an empirical study. Int. J. Mob. Commun. 4(2): 119-127 (2006)

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