"Factors influencing consumers' willingness to accept mobile advertising: a ..."

Matti Leppäniemi, Heikki Karjaluoto (2005)

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DOI: 10.1504/IJMC.2005.006580

access: closed

type: Journal Article

metadata version: 2022-03-16

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Matti Leppäniemi, Heikki Karjaluoto:
Factors influencing consumers' willingness to accept mobile advertising: a conceptual model. Int. J. Mob. Commun. 3(3): 197-213 (2005)

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