"What triggers impulse purchase in Facebook commerce?"

Lai-Ying Leong, Noor Ismawati Jaafar, Ainin Sulaiman (2018)

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DOI: 10.1504/IJMC.2018.092679

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type: Journal Article

metadata version: 2025-01-19

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Lai-Ying Leong, Noor Ismawati Jaafar, Ainin Sulaiman:
What triggers impulse purchase in Facebook commerce? Int. J. Mob. Commun. 16(4): 459-492 (2018)

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