"Exploring the impact of interactivity on loyalty toward online-to-offline ..."

Sae Bom Lee, Sung-Byung Yang, Yung-Ho Suh (2021)

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DOI: 10.1504/IJMC.2021.117389

access: closed

type: Journal Article

metadata version: 2021-10-01

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Sae Bom Lee, Sung-Byung Yang, Yung-Ho Suh:
Exploring the impact of interactivity on loyalty toward online-to-offline services: a case of mobile taxi hailing application. Int. J. Mob. Commun. 19(5): 564-588 (2021)

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