"Effects of gamification incorporated in branded apps on brand responses."

Ya-Ching Lee, Ying Lin Ho (2022)

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DOI: 10.1504/IJMC.2022.119958

access: closed

type: Journal Article

metadata version: 2022-02-07

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Ya-Ching Lee, Ying Lin Ho:
Effects of gamification incorporated in branded apps on brand responses. Int. J. Mob. Commun. 20(1): 53-72 (2022)

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